Thursday, July 26, 2007

Transformation of MTV in India

Earlier this channel was DJ heavy. They will come up after every 10 mins and end up giving some faalatu sound bites to show off their cool attitudes. However, in the Internet age, people started getting fed up of these old baasi jokes and histrionics.

And then MTV decided to convert itself into a "video radio". Most of the time they are just playing same new songs without any break by DJs. These are broken by Advertisements only. And rest of the time is taken by some interactive programming like this or that survey :-)

But this also means a genre of creative presenters who flourished on MTV will not come back again. perhaps no one has patience to listen to DJs now.

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